While I was director of the 12th annual Hwy 62 Art Tours, I put my layout and design skills to work for the event, and I created the event catalog myself, rather than hire out the job.
The 2013 front and back covers featured the works of acclaimed artist Snake Jagger, who was participating in his first Hwy 62 Art Tours.
I designed and composed the interior of the catalog, composed a handful of the sponsor ads and all the Art Tours event ads, cropped and optimized photos from the 120+ participating artists, and plotted the updated studio locations on the maps used in prior years, but using a new color coding system I developed to make the participating studios easier to find.
The catalog was printed locally, on heavy coated paper stock with a semi-gloss cover. Over 12,000 copies were distributed throughout the hi- and low-deserts of the Morongo Basin and Coachella Valley.
Created September, 2013
Process: Catalog layout in Adobe InDesign; maps layout in Adobe Illustrator. Also published online and on mobile app.
Output: Full color printed catalog; printing provided by Hi-Desert Publishing Company
Back Cover Artwork by Snake Jagger
Front Cover Artwork by Snake Jagger