In 2009 I worked as a temporary, fill-in web editor for Minnetrista, an art, history, and nature museum. My job duties included daily updates of the museum’s content management system website, editing and sending semi-monthly e-news and regular email blasts, and managing the mailing lists.
During my 7 months working for the non-profit organization (filling in for the full time worker on an extended maternity leave), I also developed a social media plan for the museum to help promote its events and to provide last-minute news and updates.
I launched a blog platform for the website, and posted news and information daily. I tied the blog to newly created Facebook and Twitter page, and automated posting of blog entries to these sites. This was in the early days of social media marketing; with my help, Minnetrisa was one of the first organizations in the city to take the step into the social media forum. Today Minnetrista has 2,500 followers on Twitter and over 5,000 followers on Facebook.
Minnetrista’s Website circa 2009